Navigating MR/AR Creatively | XR Innovate Masterclass 5
Nerve Centre Belfast, W5 Life, Odyssey Place, 2 Queens Quay
Admission: Free
Admission
Free
Run Times & Intervals
1pm–3pm (including up to 30 minutes for participant Q&A)
Age Guidance
18+
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Explore the creative possibilities of MR and AR...
Delivered by: Boom Clap Play
This masterclass invites participants to step into the creative world of Mixed and Augmented Reality (MR/AR), guided by Belfast-based studio Boom Clap Play, known for their bold and imaginative work across animation, immersive storytelling, and creative technology.
The session will unpack the studio’s creative process — from ideation and interaction design through to development and delivery — offering practical insight into how they build immersive works that invite audiences to explore, engage and play.
Whether you're curious about prototyping for immersive spaces or designing interactions that respond to audiences with MR and AR, this session will provide both inspiration and guidance. Ideal for creatives across all disciplines looking to expand their understanding of what storytelling can look like in different environments.
About Boom Clap Play
Boom Clap Play is a Belfast-based animation and design studio founded by Andrew McHugh and David Baxter. With a mission to infuse the spirit of play into every project, the studio specialises in creating immersive, interactive experiences using AR, VR, and creative technology. Their work blends storytelling, intuitive design, and innovation to craft meaningful interactions that resonate with audiences.
From crafting stories with puppets to building immersive experiences that explore the cosmos, Boom Clap Play pushes the boundaries of children's entertainment and beyond. Their portfolio includes immersive installations, distinctive branding concepts, motion graphics, short films, and interactive sound design, all rooted in a commitment to creativity and play.
Meet Andrew McHugh
Andrew McHugh is the Co-Founder and Creative Director of Boom Clap Play. With a background in design and a passion for storytelling, Andrew leads the studio's creative vision, overseeing the development of immersive and interactive experiences. His work focuses on blending traditional storytelling techniques with cutting-edge technology to create engaging content that inspires curiosity and encourages play. Andrew's leadership has been instrumental in their development of XR projects.
Meet David Baxter
David Baxter is the Co-Founder and Technical Director of Boom Clap Play. An experienced audio artist and composer, David specialises in recording, editing, designing, and integrating sound for games, XR and interactive media. Before co-founding Boom Clap Play, he worked with Irish studios such as Inlifesize, Blackstaff Games, and Sugra, and co-founded Boom Clap Games. His expertise in sound design and interactive audio has been pivotal in many XR and immersive projects.
About the XR Innovate Programme
The XR Innovate training programme is open to a wide range of creatives including those from the screen industries looking to transition into immersive technologies or pursue CPD opportunities, those eager to explore immersive in their creative practice, and students and graduates seeking to gain practical skills to begin their careers.
Funders
The XR Innovate programme is funded by Northern Ireland Screen, supported by the BFI and The National Lottery.
